Cookies Policy

Tourism NI, the trading name of The Northern Ireland Tourist Board, with registered offices at Floors 10-12, Linum Chambers, Bedford Square, Bedford Street, Belfast BT2 7ES, hereafter referred to as Tourism NI.

Tourism Northern Ireland uses ‘cookies’ to improve your online experience. We use cookies to ensure that we give you the best experience on our website. These cookies are used to track statistics, improve our website and provide more personalised services to you.

What is a cookie?

A cookie is a text file that is placed on your computer, mobile phone or tablet by the website that you visit. They are widely used to make websites work, or work more efficiently, as well as being used to track usage behaviour and compile aggregated data that will allow content improvements and targeted advertising.  Cookies cannot be used to run programs or deliver viruses to your computer.

Why do we use cookies?

Tourism NI uses necessary cookies to make our website work, as well as analytical cookies to help us understand how visitors use our website, and to help improve the services we offer to you.

We do this by:

• Enabling a service to recognise your computer so you don't have to give the same information several times
• Measuring how many people are using the different areas of the website so that popular sections can be found more easily, and improved
• Analysing how visitors interact with the website, for example tracking (anonymous data) to understand how many visitors using our website go on to book accommodation/travel in Northern Ireland
• Providing more personalised advertising campaigns and measuring the success of these by using analytics

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. For a full breakdown of the cookies we use and their purpose, please see the cookie overview.

You can at any time change or withdraw your consent to cookies on our website.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation, (e.g. cookies for login or registration, language preferences). They may be set by us or by third party providers whose services we have added to our pages. 

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

How to manage your cookies:

We will not use cookies to collect personally identifiable information about you, however you may wish to restrict the cookies placed by Tourism NI and other websites on your device. You can do this through your browser settings. Your browser is what you use to access the internet, for example Internet Explorer, Firefox, Safari, Google Chrome. The ‘Help’ function within your browser will give you more details on how to do this.

To restrict or block cookies on the browser of your mobile phone you will need to refer to your handset manual for information on how to do this.

For general information on cookies and how to control them using your own browser visit About Cookies.

If you choose to restrict or block cookies, you may not be able to fully experience the interactive features of discovernorthernireland.com or other websites you visit.

Cookies on social networking websites:

Tourism NI's site has links to social networking sites on particular pages. These sites may place cookies on your computer. The social networking sites which we link to are third party sites and Tourism NI does not have control over how these sites use your data. You should read the privacy policies of these sites to find out what happens to your data and how it is used.

Review of this Policy

We keep this policy under regular review. This Policy was last updated in June 2020.