Outdoor & Landscapes Insights
This report provides our tourism partners with access to the latest insights, trends and opportunities for outdoor based tourism.
It outlines current international outdoor tourism trends and an overview of current activity and emerging opportunities to consider. An overview of our domestic and international visitors highlights what visitors are interested in from an outdoors and landscape perspective and how they are most likely to engage with our natural environment.
A series of opportunities for our tourism industry have been identified for consideration in how we develop the Outdoors experience across the destination. It includes a focus on a sustainable approach to optimising our natural heritage and exploring opportunities to introduce visitors to great outdoors and landscape experiences. A situational analysis has been undertaken to provide additional context for product development. This ensures we maximise ourstrengths, address key challenges and explore the many development opportunities that exist for Outdoors and Landscape based tourism across Northern Ireland.
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For a broader market context, please visit Tourism Northern Ireland’s Consumer Sentiment Report section which features an in depth analysis on consumer confidence, propensity to travel and consumer concerns.