Tourism NI Marketing Campaign – Autumn 2023

Campaign Timetable

The campaign will start on 2nd October and will run through to 13th November. All advertising must be completed by 13th November.

Themed weeks will run as part of this campaign and participants are encouraged to support these where possible.

The initial draft plan for these weeks is as follows:

• w/c 2nd Oct – Derry~Londonderry
• w/c 9th Oct –  Fermanagh & Tyrone
• w/c 16th Oct – Causeway Coast & Glens
• w/c 23rd Oct – Armagh & Down
• w/c 30th Oct – Mournes & Strangford
• w/c 6th Nov – Belfast

Please note:

• Due to budgetary constraints, this funding is targeting Republic of Ireland customers only.
• Funding support will be at 50%.
• Maximum £3,000 funding per entrant.
• Short-term promotional costs only with a maximum of 20% spend on production or admin.

1. Online Promotion and Offers

Who: Hotels, guesthouses, B&Bs, guest accommodation, self-catering and visitor attractions graded by Tourism NI. Some visitor experiences will also be eligible.

What: Online offers that will be promoted widely by Tourism Northern Ireland.

Cost: Free

Accommodation participants are asked to provide a Sterling overnight rate - added value is encouraged where possible. Visitor attractions and experiences should provide a ticket  price or package so that customers can fully understand the value of a break in Northern Ireland. Free experiences are permitted. Flexible cancellation policies are encouraged.

If you are not currently graded, contact us for advice.

Accommodation offers must be bookable online and all are subject to availability. You must provide a live booking link as part of the application process. Tickets should be bookable online where possible as this has been proven to be most attractive for customers.

The most successful participants in previous campaigns have developed bespoke landing pages with visitor information content and itinerary ideas. We encourage you to consider this if possible.

Participants are encouraged to sign up for the TXGB booking platform that is being piloted by Tourism NI. This will allow greater integration with the campaign and ease the booking process for consumers. Find out more at tourismni.com/tourism-exchange

To submit your offer, complete the online form now at nihf.co.uk

2. Co-operative Marketing Fund

Who: Only those taking part in section 1 who are willing to fund their own advertising.

What: Marketing fund that is available to support your own marketing activity across a broad range of media channels.

Cost: You pay for advertising and claim back 50% from the fund.

The Co-operative Marketing Fund is designed to support your own advertising or PR in the Republic of Ireland. If your planned activity meets the criteria, the fund will cover 50% of your costs up to a maximum total payment of £3,000 per industry provider.

Those who wish to avail of this fund should note that:

• Activity and spend must happen between set dates as set out in the letter of offer you will receive.
• You can use any media or PR channel as long as it is clearly aimed at ROI or NI leisure consumers Promotion of weddings or meetings is not allowed.
• You must use a tracking code in your advertising where possible.
• You should use the Embrace a Giant Spirit branding where possible.
• You must commit to spend at least £500 up front to take part. 50% of this can be claimed back.
• You must only spend on short-term promotion and limit production or admin costs to 20% of your total spend.

Further terms and conditions will be in the Letter of Offer you receive

Important Note: Only apply for what you can spend (ex-VAT). If you don’t spend your allocation, other people lose out.