16 Sep 2024

TED Experts Webinar: The Business of Pricing

This webinar session helps you explore how to set and review pricing strategies, ensuring you are maximising growth over time to sustain growth.

Pricing strategies in the tourism industry can vary greatly depending on the type of business services on offer, season and demand. Pricing not only impacts your bottom line but also perceptions of our destination.

This focused webinar helps you explore how to set and review pricing strategies to maximise sustainable growth and understand the potential pitfalls of short-term pricing strategies. The session will also sign post to a range of practical free resources to help you set and manage pricing strategies for your business.

About our Expert

This session is delivered by Elaine McInaw, a tourism and hospitality expert with over 20 years senior experience.

As Tourism & Hospitality Specialist with Runda Hospitality & Tourism Solutions, Elaine supports tourism businesses across visitor attractions, accommodation, activity & experience providers with commercial and communications supports. 

Through her trademark proactive, empathetic, and solution-driven approach, Elaine is an expert in maximising revenue generation and building sustainable growth for tourism businesses.  

View Webinar here:

This webinar is being delivered as part of our ongoing Tourism Enterprise Development (TED) Programme. For more details and to access recordings and supporting materials from previous TED events and webinars visit tourismni.com/ted.