11 Sep 2023
Autumn ‘Lunch & Learn’ - Maximising Opportunities from Tourism NI Marketing Campaigns
Join Tourism NI’s Director of Marketing, Naomi Waite and Marketing Campaigns Officer, Bryony Gambier-Christy to hear about their plans for the Autumn Marketing campaign and find out how you can get involved.
During this session Bryony provides an update on the Autumn Marketing activity and talks through the target segments, campaign timings and channel approach.
Bryony also explains how you can drive bookings by supporting and extending the campaign through your own marketing channels.
This session was delivered as part of our ongoing Tourism Enterprise Development (TED) Programme. The series has been designed to share the latest useful resources, toolkits and supports we have available for the NI Tourism Industry.
View Webinar Here:
Supporting Materials:
Industry Toolkit:
This Toolkit will give you all the assets you need to leverage the campaign and help attract more visitors. By using the resources in this toolkit, you can be part of the cross-platform marketing campaign which will reach over 3.7 million adults across Northern Ireland and the Republic of Ireland. Click here for more details and to download toolkit.
In addition to the Industry Toolkit, please find below a whole range of useful supporting links to accompany this webinar session. You can also access a copy of Bryony’s full slide deck in the ‘Supporting Documents’ section on this page.
Campaign Pages on our website:
- Homepage - discovernorthernireland.com
- NQS/OMEs – discovernorthernireland.com/things-to-do/escape-the-routine
- Indulgent Relaxers – discovernorthernireland.com/things-to-do/relax-recharge-indulge
- Campaign offers - Coming Soon – this detail will follow once Autumn 2023 Campaign goes live.
Region Specific Campaign pages:
- Belfast - discovernorthernireland.com/destinations/belfast
- Derry ~ Londonderry - discovernorthernireland.com/destinations/derry-londonderry
- Causeway Coastal Route - discovernorthernireland.com/destinations/causeway-coastal-route
- Down, Mournes & Strangford - discovernorthernireland.com/destinations/county-down
- Armagh - discovernorthernireland.com/destinations/county-armagh
- Fermanagh - discovernorthernireland.com/destinations/county-fermanagh
- Tyrone - discovernorthernireland.com/destinations/county-tyrone
NI and ROI Segment information:
NI and ROI Market Segments PowerPoint Presentation (tourismni.com)
Co-operative Marketing Fund - Applications closed 12th September 2023:
TNI-Activation-Autumn-2023.pdf (nihf.co.uk)
Social Links:
- FB: facebook.com/discovernorthernireland
- Insta: instagram.com/discoverni/
- Twitter: twitter.com/DiscoverNI
- YouTube: youtube.com/discoverni
Consumer insights and Research: Tourism Statistics, Research & Insights | Tourism NI
Useful Links:
Please find below a number of additional useful links in relation to topics covered in this session:
- Handy link for uploading any nice content
- To share good news stories with the Tourism NI Marketing Team, email digital@tourismni.com
- Creating good video content
- Sign up link to Spotlight for latest information
- Content Pool Registration/Sign in page