Events Industry Support in Northern Ireland

Events are powerful tools. They have the ability to give Northern Ireland a competitive advantage benefiting the image, economy, tourism performance and future potential of the region.  They can enhance Northern Ireland’s reputation as a destination to live, work, visit and study. Events can also stimulate the economy, generating new jobs, business and training opportunities whilst attracting visitors at times of the year when there is surplus capacity in the accommodation sector.

Whether it is home-grown events or major one-off internationals, events in general have the capacity to showcase our people and places on a global stage. Events can drive visitor numbers, generate increased spend and also provide platforms for the visitor to interact with the local culture, local people and explore our scenic landscapes and cities.

Tourism NI periodically runs funding programmes for events and capital development. Information about these schemes, when open will be available here. To keep up todate please ensure you are on our Tourism NI Events Fund mailing list by signing up here. 

For information about previous schemes please click here. 

International Tourism Events Funding Programme

Tourism NI’s International Tourism Events Fund for 2024/25. The programme is designed to support home grown international tourism events occurring between 1 April 2024 and 31 March 2025.

Tourism NI's International Events Fund for 2024/25 was open for applications from Monday 18th December at 10am to Monday 29th January 2024 at 12 noon.

Guidelines for the 2024/25 International Tourism Events Funding Scheme can be accessed here.

Events Marketing Resources & Toolkits

The Event teams at Tourism NI has produced a variety of marketing resources, toolkits and videos that will help to benefit your event and the overall events industry.

The resources include as variety of professional videos and recorded webinars on topics such as video marketing to help you create great content for your future event, generating sponsorship, and accessibility and inclusivity at your event. Find out more here.

Working with Tourism NI

For further information on the Tourism Event Funding Programme or to find out more about events in general please contact: eventsunit@tourismni.com

Email digital@tourismni.com with your content, thoughts and ideas for our social media channels or to find out about any marketing opportunities we may have.

You can access a catalogue of free images and photos to either use on your website, social channels or event programmes by registering to Northern Ireland's New Content Pool for free.  Should you have any queries please email medialibrary@tourismni.com 

Get in touch with tidi@tourismni.com  to find out how to get your event or accommodation showcased on Tourism NI’s official Tourism website; Discover NI.