Overseas marketing platforms
Tourism Ireland are the all island marketing body for the island of Ireland.
They run a series of overseas sales platforms and events each year. In addition to attending and participating in the various international sales platforms and events, Tourism Ireland offer a variety of other promotional opportunities including direct & e-marketing, co-operative marketing activity, trade and publicity activity in overseas markets. Further details and to sign up for alerts on these, go to www.tourismirelandindustryopportunities.com
Tourism Northern Ireland work in close partnership with Tourism Ireland to provide opportunities for Northern Ireland industry to promote their businesses overseas.
Tourism Northern Ireland also work in partnership with Visit Britain and a range of opportunities are also available for Northern Ireland industry to attend various platforms and avail of sales opportunities – for details see https://www.visitbritain.org/opportunities
Explore GB NI, which is Visit Britain’s flagship travel trade event attracting over 200 international buyers, was set to take place in Belfast in May 2020 – due to the Coronavirus outbreak the event has been rescheduled for May 2021 – further details to follow.
The Business Solutions Team act as Tourism Northern Ireland’s main interface between Northern Ireland tourism and hospitality industry and international Buyers – developing solutions and platforms for engagement.
Tourism Northern Ireland work closely along with our colleagues in Tourism Ireland, who provide a wide range of promotional opportunities and sales platforms in international markets across the world. Identifying and nurturing these routes to market is crucial to increase the volume of overseas visitors to Northern Ireland.
Should you wish to seek advice or information on selling and promoting your tourism business or service in the international marketplace and availing of or participating in some of the opportunities offered by Tourism Ireland, please contact a member of the Business Solutions team by emailing businesssolutions@tourismni.com
Details on Northern Ireland’s main Market Segments are available on our Opportunities & Campaigns page here;
Tourism Performance insights are available here;