Why should you love the local food & drink offering in Northern Ireland?
Food & drink is an important element of the overall tourism experience. Visitors are keen to seek out and enjoy local specialities that are unique to Northern Ireland. They are also more discerning and interested in where ingredients and produce originates and what is involved in the journey to their plates.
The promotion of legitimate, clean and honest food has the potential to raise visitor satisfaction and to deliver on our visitor promise that Northern Ireland is a world-class foodie destination.
Some food & drink businesses may need to re-evaluate their offer and position it in a way that is compelling to help give them a competitive edge. Others may need to review and refine how they are telling their food story to ensure it resonates with their visitors.
Research has shown that both local and international visitors wish to experience the taste of a place, as well as the culture, heritage and activities on offer.  This is what a Giant Taste aims to promote!
Getting Started
Northern Ireland is well poised to champion local food & drink and to push it further up the visitor agenda. Not only do we have a rich natural larder, we have a passionate sector of artisan producers who can help improve the experience for your visitors.
Start simple with one dish, and build on developing your menu over time. Listen to your customers and monitor sales and feedback to give you an indication of what is working.
Research has shown that both local and international visitors wish to experience the taste of a place, as well as the culture.