Top 10 questions – what’s next
Use the questions below to evaluate your outdoor experience.
The Mourne Mountains
- Have you matched your offering to the best prospect segments?
- Are you championing sustainability?
- Have you embraced soft adventure? You may be an adrenaline junkie and supreme athlete, but your visitor may not be.
- How well do you know the local stories and places? Are there any local characters that can bring your experience to life?
- Have you invested in your instructors, so they become guides, story tellers and ambassadors?
- How can you integrate authentic local produce within your experience? An artisan packed lunch, an opportunity to forage along the way or après experience in a local pub – after all this is where all best walks end!
- How will you avoid the crowds? A sunset or sunrise experience
- Are you remembering the detail? Visitors will want to be inspired but don’t forget the detail e.g where to meet, what to bring, how long it will take etc?
- Do you spend time networking with other businesses? This will increase awareness, identify opportunities for collaboration and cross-promotion.
- What mechanism do you have in place to review success? Trends in outdoor recreation are evolving at an ever-increasing rate – it is therefore essential to not rest your laurels and you continue to review and refresh. Keep abreast of industry trends, keep an eye on the competition, gain feedback from your customers and continue to innovate.