Social media tips for the outdoors

The outdoors provides the perfect backdrop for image led social media content – be sure to capture that iconic view, stunning sunset, breath-taking encounter with wildlife or that yarn from a storyteller.

Here are some of our top tips for maximising the power of your digital efforts:

• If you are just getting started on your social media journey, ensure pertinent information including your opening hours and contact information is easily accessed on your profile. The less clicks it takes to find out about you, the better
• Include links to your social media accounts on your website and email signatures – make it easy for people to follow or ‘like’ your business
• Post regularly, at least twice daily and have a well-considered schedule to keep content fresh and engaging. Use high quality images and videos to animate your posts
• Use hashtags to attract more attention. A hashtag is a word or phrase, which starts with #. When you click it, you can see other posts which include that word or phrase. Other users may set up searches for the phrase so they can retweet. #EmbraceAGiantSpirit is used by Discover Northern Ireland to promote all things Northern Ireland. Use it and tag us @DiscoverNI
• Use social media to promote and link to special offers on your website
• Add a ‘Book Now’ button if you accept online bookings
• Respond to comments and tags and acknowledge and try to resolve any negative comments or feedback
• A strategy that includes user-generated content isn’t only fresh and authentic, but it also helps turn your customers into ambassadors
• Be active and engaging- showcase your wonderful staff, suppliers and collaborators
• Use tools to schedule posts to help you organise social media planning and activity