TXGB Case Study -Tracey’s Farmhouse Kitchen
Internationally renowned culinary experiences that highlight local food and traditional techniques in an area of outstanding natural beauty.
Set on the banks of beautiful Strangford Lough in Northern Ireland, Tracey’s Farmhouse Kitchen offers a unique culinary tourism experience.
From the kitchen of her 18th century thatched cottage, owner Tracey Jeffery gives guests food based experiences that have earned her a five star rating on Tourism NI.
Despite the intimate setting, many of her visitors are international, travelling from numerous countries to learn lessons like how to make her signature soda bread (the traditional way – no measurements required).
These unique, ‘hands-on’ visitor experiences, where guests can roll up their sleeves, meet Tracey’s family and enjoy delicious food also proved popular with ‘staycation’ holidaymakers during the pandemic.
Tracey’s Farmhouse Kitchen
“Being connected to a wide range of international distributors via TXGB has enabled me to raise my profile considerably. I wouldn’t have the resources to promote my business to such a global audience otherwise and it’s definitely resulted in an increase in bookings.“
“Being connected to a wide range of international distributors via TXGB has enabled me to raise my profile considerably. I wouldn’t have the resources to promote my business to such a global audience otherwise and it’s definitely resulted in an increase in bookings.“
Focus and targeting
Balancing the need to connect with a local domestic audience and international guests would usually require a full-time strategic marketing effort.
But by connecting to TXGB, Tracey’s Farmhouse Kitchen is able to identify and reach the right audiences by opting into the required distribution channels and seasonal campaigns, leaving her much more time free to keep delivering delicious experiences.