A Lasting Legacy - Game of Thrones Studio Tour™
‘That’s a wrap’ rang out on-set for the final time in 2018 as Season 8 finished filming. But despite the show ending, there’s still so much potential for screen tourism to grow further.
Reinforcing the important role Northern Ireland played in the world-renowned series, a permanent Game of Thrones® visitor attraction at Linen Mill Studios was announced in 2019. Created in official partnership with Warner Bros./WarnerMedia Consumer Products, the world’s first and only Game of Thrones Studio Tour™ will open its doors to fans and non-fans alike in 2021.
At over 100,000 sq ft, the interactive experience will reveal the world of Westeros like never before, giving visitors the chance to explore the famous sets of King’s Landing, Winterfell, Dragonstone, The Wall and beyond.
It will showcase the exquisite sets and creative artistry behind the incredible costumes, props, weaponry and visual effects which brought the story of Game of Thrones® to life on screen.
The Studio Tour’s location in Banbridge, between Belfast and Dublin, means it can easily be reached by the 11 million people who visit the island of Ireland each year, as well as providing even more reasons for international tourists to visit.
Game of Thrones® has been a game-changer for Northern Ireland, and now the Studio Tour will offer fans the most immersive experience in the world. We have experienced an extraordinary makeover as an international screen tourism destination, with the show’s impact and legacy now firmly embedded in our landscapes and culture.
The show’s popularity, coupled with the imminent arrival of the Game of Thrones Studio Tour™, combine to deliver a fantastic opportunity to continue to promote Northern Ireland as Game of Thrones® Territory to a global audience.