Delivering Through Partnership
Northern Ireland can now say it has an established, growing, and internationally-recognised screen tourism sector. But that was only possible thanks to close collaboration with our partners: Northern Ireland Screen, HBO and Tourism Ireland. Their ongoing support and the cooperation of the tourism industry has been invaluable.
Together, we delivered extensive marketing and promotional campaigns, as well as numerous industry and consumer events. We attended international trade events, sales missions and delivered hundreds of international media familiarisation trips. We secured and hosted the official Game of Thrones® touring exhibition on three occasions, and even supported HBO’s star-studded European Premiere at ICC Belfast in 2019.
We also staged the Game of Thrones® – Get Your Head in the Game industry event at the Odeon Cinema in Belfast’s Victoria Square in 2018. An impressive line-up of international speakers – not to mention a guest appearance by Game of Thrones® star Ian McElhinney - Ser Barristan Selmy, inspired over 200 tourism providers to explore the Game of Thrones® tourism opportunity.
All of this established Northern Ireland as Game of Thrones® Territory, and ensured the tourism experience exceeded the expectations of fans and visitors.