Supply Chain Optimisation for Accommodation Providers Top Tips
Contents
- Supply Chain Optimisation for Accommodation Providers
- Supply Chain Optimisation for Accommodation Providers Top Tips
- Getting the most from your photography
- How to create and update your tourism product on discovernorthernireland.com
- How customer-focused is your camping accommodation business?
- Using Online Travel Agencies (OTAs)
- An introduction to SEO
- Maximising the value of your bookings and encouraging return bookings
- Why Use Twitter (X) For Your Tourism Business?
- Customer Service vs. Customer Experience
- Making contact with your local Visitor Information Centre (VIC)
- Developing your brand storytelling to engage with customers
- Surprise and delight your customers
- How do you apply for a brown sign?
- Creating a digital marketing strategy for tourism accommodation businesses
- Things to consider when building a website
- Managing and protecting your online reputation
- Using a booking engine to keep track of your bookings
- Be aware of scams and fraud
- Using YouTube for your business
- Using Google to market your accommodation business
- Creating video content for your accommodation business
- Why you should consider using Instagram
- How Google Analytics 4 Help Monitor Your Website
- How to use Instagram for your accommodation business
- LinkedIn and your tourism accommodation business
- Pinterest for your tourism business
- How Can Tourism Businesses Use TikTok
- Which Facebook features can your accommodation business avail of?
Contents
- Supply Chain Optimisation for Accommodation Providers
- Supply Chain Optimisation for Accommodation Providers Top Tips
- Getting the most from your photography
- How to create and update your tourism product on discovernorthernireland.com
- How customer-focused is your camping accommodation business?
- Using Online Travel Agencies (OTAs)
- An introduction to SEO
- Maximising the value of your bookings and encouraging return bookings
- Why Use Twitter (X) For Your Tourism Business?
- Customer Service vs. Customer Experience
- Making contact with your local Visitor Information Centre (VIC)
- Developing your brand storytelling to engage with customers
- Surprise and delight your customers
- How do you apply for a brown sign?
- Creating a digital marketing strategy for tourism accommodation businesses
- Things to consider when building a website
- Managing and protecting your online reputation
- Using a booking engine to keep track of your bookings
- Be aware of scams and fraud
- Using YouTube for your business
- Using Google to market your accommodation business
- Creating video content for your accommodation business
- Why you should consider using Instagram
- How Google Analytics 4 Help Monitor Your Website
- How to use Instagram for your accommodation business
- LinkedIn and your tourism accommodation business
- Pinterest for your tourism business
- How Can Tourism Businesses Use TikTok
- Which Facebook features can your accommodation business avail of?
Supply Chain Optimisation for Accommodation Providers Top Tips
Top 10 Takeaways
Communicate regularly with your suppliers.
- They are all experiencing their own difficulties in sourcing stock as a result of manufacturers having to close periodically and logistical issues.
- Their difficulties will impact on your operations so stay engaged with your sales rep.
Have a clear cancellation refund policy.
- When your business re-mobilises, mitigate the possible risk of “No shows” and late cancellations by ensuring this policy is communicated to guests at time of booking.
- Encourage advance payment for groups, if possible.
Explore strategic alliances with tour operators/Destination Management Companies
- Reach out to these companies and put your business on their radars. Can you offer them a lunch stop/DBB special offer? Invite them to inspect your premises.
- Engage with your local tour guides as well as larger organisations. They can drive footfall to your business with negligible cost to you.
Explore the option of using more localised suppliers.
- In these uncertain times it may be prudent to source products and produce that do not have far to travel and their delivery can be guaranteed. With present and future logistics issues we might begin to see a sharper focus on seasonality and practicality of fresh produce.
Review your credit terms with suppliers.
- Are these payment terms best for your business? Might spacing out your monthly payments relieve any financial pressure?
- Always notify your supplier if you need to delay a payment, they would rather hear from you than their credit department if an expected payment hasn’t arrived.
Review your inventory management procedures. Probe your EPOS software for any efficiencies.
- Regularly check stock for shelf life and ensure products are used accordingly.
- Constantly monitor stock levels and avoid over ordering.
- Are you using the stock management module of your Epos system? This is a very useful tool which will assist greatly in determining GP and identifying stock shortages. Ask your supplier to demonstrate how more effectively you can utilise it.
Ensure that a regular stocktake is in place.
- If you are not producing monthly/quarterly management accounts then your accountant might not be able to tell you how profitable you are until your annual accounts are compiled. By then it could be too late to address any issues.
- Regular stock taking highlights trends and shortages in real time, enabling you to take decisive actions to address problem areas.
- It will also serve as a deterrent to possible theft.
Engage positively with trade bodies and your local council.
- Now more than ever with positive news of a vaccine, trade, tourism and council bodies will be planning and actioning marketing campaigns to drive footfall back into the NI hospitality industry in 2021 and beyond.
- Get involved. How can they drive business to you? What can you offer as an incentive?
- What trade shows are relevant to your business? How will you benefit from attending these?
- Ensure you have marketing literature in their tourist offices & visitor centres.
Conduct regular staff training.
- Regular staff training is essential for optimum customer service. Ensure key staff are fully aware of your business’s procedures and policies.
- If you had to step aside from your business for a week would standards remain constant? If not, then increased staff training is required.
- Take time to sit down with your staff and discuss anything that might require attention.
- Encourage staff input/suggestions.
We are seeing the beginning of the end of the pandemic. Stay strong. Much better times are ahead for the industry!