LinkedIn Publishing
LinkedIn Publishing is for those who want to cover broader topics and publish longer-form, original content.
Users can also adjust their settings so posts shared to ‘Public’ can be viewed by anyone - even if they are not signed into LinkedIn. This means the content you publish can be read by others who aren’t logged into LinkedIn.
For a social media platform, this is revolutionary. For businesses, this is a feature worth getting involved in due to the mileage your content can reach.
For tourism businesses, you can use this opportunity to publish guides, blogs, or provide insights and opinions. As a result of sharing your thoughts and expertise, you can have engaging conversations that can lead to new connections and opportunities.
On the wider scale - you can even collaborate with others to offer dynamic content to other industry professionals and your employees.