LinkedIn News
This handy feature is located in the ‘Home’ section of LinkedIn, usually along the right-hand side. It covers the day’s top professional news stories and conversations.
While this feature may seem simple - businesses can leverage this to work in their favour. By having a birds-eye view of trending topics and content, businesses can join in relevant conversations and boost connections with audiences.
For example, businesses can react by curating content, through sharing a trending article and commenting with their views. One trending article may cover ‘Making virtual events a success’. For this, a tourism business could use this opportunity to give their followers insight into their practice and experience.