Facebook Pages
This is the foundation for any business on Facebook. It allows a business to share content, connect with followers, and provide essential details like business hours, location, and contact information.
If potential guests are looking at your accommodation, you need to ensure that you provide these details on your page.
Pages on Facebook are also a great way to promote a business or cause to a target audience. Marketing activities that would cost thousands through other channels can be used on Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget.
On the Page Overview, engagement analyses are readily available, such as:
- Page views
- Post reach
- Total actions taken
- New page likes
Targeted advertising
With a Facebook Page, you can reach more of your ideal audience and friends of these people with Promoted Posts. You can create ads that target people with relevant interests and attract new followers and customers.
Facebook Ads Manager enables precision targeting based on demographics, interests, behaviours and more. Accommodation businesses can use this feature to test ad formats, optimise budgets, and analyse performance to ensure maximum ROI.
You can do all of this on a very minimal budget – spending as little or as much as you want to. If your goal is to grow your business and reach new people you should be open to Facebook advertising.
How can tourism businesses use Facebook Pages?
A business page on Facebook can showcase every detail of information that you want your viewers to see. You need to make it as easy as possible for potential customers to find your information and make a purchase.
Pages can provide users with:
- Contact information (e.g. email, phone number, address)
- Pricing and opening time information
- Reviews from previous customers