Facebook Content Marketing For Travel and Tourism
Facebook presents an immense opportunity for travel brands to inspire wanderlust and drive bookings. However, simply maintaining a Facebook page is not enough.
Strategic, value-driven content is crucial for cutting through the noise and connecting meaningfully with target audiences among the platform's vast user base.
Check out these top tips for content marketing on Facebook:
Virtual Tours
Provide immersive tours of your hotel, new suites, local hiking trails, or city sights. This on-the-ground perspective makes destinations come alive.
Local Spotlights
Highlight beloved local chefs preparing regional dishes or broadcast musicians and artists showcasing local culture.
Insider Access
Pique interest by streaming behind-the-scenes looks at kitchens prepping meals, staff prepping rooms, or set up for an on-site event.
Q&A Sessions
Enable potential travellers to ask questions and get them answered live. This builds trust, shows that your brand is proactive and addresses queries and concerns.
On-Site Events
Stream local festivals, celebrations, or milestone events at your property. This conveys an exciting atmosphere.
Guest Takeovers
Hand the stream over to an influencer or satisfied guest to share their honest experiences and insights.
Promotions and Deals
Businesses can easily create discounts or event pages to promote special room offers and getaway deals, which will help incentivise their Facebook followers.