Northern Ireland - Embrace a Giant Spirit: 2023 Experience Development Roadshows

These in-person sessions were open to all tourism businesses across Northern Ireland, being of particular interest to those who are developing or delivering saleable, bookable visitor experiences within the context of our tourism brand, Northern Ireland - Embrace a Giant Spirit. The content covered in these roadshows is now available to view, with presentation recordings below. 

The sessions covered the following topics:

• The development of Northern Ireland - Embrace a Giant Spirit, ways to engage with the NI tourism brand and opportunities for businesses within the new Experience Development Framework.
• The focus of tourism development across Northern Ireland in our core thematic areas of Culture & Heritage, Landscapes & Outdoor Activities and Food & Drink.
• An opportunity to hear from some local tourism operators on their tourism journeys and how they are developing their visitor experiences.
• Findings from the recent NI Tourism Product Review which explores the past, present and future of tourism in Northern Ireland. 

You can now view a recording & slidedeck of each of the topics covered here: 

Experience Development Update 

Tourism NI's Experience Development Manager Jessica Hoyle covers the development of Northern Ireland - Embrace a Giant Spirit, ways to engage with the NI tourism brand and opportunities for businesses within the new Experience Development Framework.

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Food & Drink Thematic Priorities 

Tourism NI's Food & Drink Experience Development Manager Gary Quate covers the thematic priorities update focused on NI Food & Drink Experiences.

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Landscapes & Outdoors Thematic Priorities 

Tourism NI's Landscapes & Activities Tourism Manager Maria McAlister gives  a thematic priorities update focused on Outdoor Activities & Landscapes.

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Culture & Heritage Thematic Priorities 

Tourism NI's Culture & Heritage Tourism Manager Liz Steele covers the thematic priorities update focused on Culture & Heritage.

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Tourism NI Product Review Update 

Tourism NI Head of Regions and Investment Ciaran Doherty shares findings from the recent Tourism NI Product Review which explores the past, present and future of tourism in Northern Ireland.

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Industry Speakers

Those in attendance also had the opportunity to hear from some local operators on their tourism journeys and how they are developing their visitor experiences including the likes of DC Tours, Life Adventure and The Chocolate Manor.

Watch Mark Wylie's presentation, from DC Tours here. 

Watch Geri Martin's presentation from The Chocolate Manor here.