What is Innovation?
From an innovation perspective, the industry has been forced to continually innovate to adapt to the digital revolution which has swept through the travel and tourism industries in recent years.
Today’s traveller is accustomed to being able to do practically anything from their mobile device; from booking flights, checking in, and booking hotel rooms, unlocking their hotel room door, ordering room service, accessing information, booking experiences, sharing these with their peers and sharing their opinions instantly on review websites.
Define Innovation:
The development and implementation of a new or improved product, service, model, or process which is novel (significantly different), and has/will be introduced to the market (product/service) or implemented within the business (process, model) creating value.
Paul O’Callaghan, Innovate NI Manager shares just what innovation is:
Why should businesses innovate?
Innovation is hugely important for business survival. Businesses must innovate to adapt and grow in a competitive marketplace. As products become outdated quickly and customer preferences change. Your business will have a better chance of survival if it implements an innovation management system to continuously bring new ideas to market.
Titanic Belfast
Continuous improvement at Titanic Belfast drives digital innovation, focusing on seamless experiences for visitors through mobile ticketing, digital maps and multi-media guides provided in different languages.
Crumlin Road Gaol
Innovation is central to the experience at the Gaol, continuing with the 2023 completion of a digital project to enhance the self-guided visitor experience which includes holograms to bring the history to life and an AR Zone for visitors to fully immerse themselves into the Gaol when it was a working prison.