Inclusive & Accessible Tourism Toolkit
Accessible tourism can help businesses in many ways by tapping into underserved and growing markets, differing customer groups and local communities. Wherever you are in your accessibility journey − and however new or well-established your business is - this toolkit aims to give you the practical hints and tips, and the reassurance and confidence, to move forward inclusively.
As a best-in-class resource for the tourism industry, this toolkit introduces the legal, commercial and ethical importance of accessibility, as well as providing guidance related to:
- Customer groups and how to remove the barriers they may face.
- How to provide an inclusive welcome with integrity and empathy at its heart.
- How to provide inclusive features and facilities, and to recognise where these are already in place.
- How to market your accessibility to potential and existing customers.
- How to become a more inclusive employer and create an inclusive internal culture within your business.
- Measuring success and ensuring accountability across the accessibility journey.
How can this toolkit help me?
It is aimed at micro, small and medium-sized tourism businesses wanting to embark on, or continue, their accessibility journey and to reach the £14.6bn accessible tourism market.
It provides ‘quick win’ practical hints and tips, as well as longer term aspirational goals, relating to physical and digital design, and business operations.
Allowing readers to dip in and out, each section of the toolkit focuses on a different topic and provides three summary ‘top tips’.
Download Toolkit:
Learn at your own pace with our interactive e-Learning Module
Prefer a guided learning experience? Access the same valuable content through our comprehensive e-Learning platform. This self-paced module breaks down inclusive tourism practices into digestible lessons, complete with interactive exercises, real-world case studies, and practical implementation strategies.