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MyTourismNI E-Learning Platform

MyTourismNI is a dedicated innovative E-Learning platform specially developed to support the NI Tourism Industry to build expertise, knowledge, competence and confidence.

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Sustainable Tourism Pathway

Supporting tourism businesses with a clear roadmap to sustainable progress. Explore our 5-step pathway including Leaner & Greener resources, MyTourismNI e-learning, and our Sustainable Tourism Business Programme.

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Tourism Enterprise Development Programme

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Make it Here! Careers in Tourism & Hospitality

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Northern Ireland's Embrace a Giant Spirit Brand

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Accessibility

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Innovation

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MyTourismNI

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Research & Insights

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Consumer Sentiment Analysis

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Tourism Industry Barometer

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Tourism Performance Statistics

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Tourism 360°

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Latest News

04 Dec 2025

Ireland’s Hidden Heartlands regional brand to be used in Fermanagh

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24 Nov 2025

Restored Co Down cottage receives certification from Tourism NI

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20 Nov 2025

Co Down workshop an “excellent opportunity” for local tourism providers

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17 Nov 2025

Remarkable £280 million in Economic Benefit Generated by The 153rd Open at Royal Portrush

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More news

Opportunities & Campaigns

Marketing

Promote your business on Discover NI.com

Find out how to create and manage your tourism product on our consumer website discovernorthernireland.com.

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Tourism Enterprise Development Programme

Tourism Enterprise Development Programme

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E-Learning

MyTourismNI

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Get involved with Tourism NI by sharing your stories and content

Do you have great content to share with us or a story worth telling? You’ve come to the right place. We are calling on industry to share their brilliant content with us all year round.

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Events and webinars

16 Dec 2025

Fleadh stakeholder engagement session three

Location

Online

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18 Dec 2025

Fleadh 2026 stakeholder engagement session four

Location

Online

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07 Jan 2026

Public information event - proposed Treetop Walk Mourne, Castlewellan Forest Park

Location

The Lodge Business and Cultural Centre, Castlewellan

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03 Feb 2026

Luxury Tourism Experience Workshop

Location

Belfast

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